What is a Backlink ?

A backlink is a link to your site posted on another website so people visiting that website can click on the backlink and be sent directly to your site.

Backlinks have two major impacts: first they invite more visitors to come to your website; and second, search engines which drive the large majority of visitors on the Internet to websites record backlinks as votes for trust and relevancy and that is an important part of Search Engine Optimization (SEO).


SEO is the process of improving the visibility of a website or a web page on search engines via natural or un-paid search results. Search engines often use the number of backlinks pointing to a website as one of the most important factors for determining that website’s search engine ranking, popularity and importance. The more web pages or websites sales containing links to a specific site, the better search engines such as Google will rank that site for relevant keywords searches. Read more »

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What is Seo ?

SEO is a platform where we can search any thing and promote our website which we have created. This is a methodology to promote a website. This is best in my knowledge and I hope that you must know about SEO. (Search Engine Optimization). Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization – what is it, how does it work and differences in the ranking criteria of major search engines.

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How Search Engines Work ?

First, let’s look at how crawler-based search engines work (both Google and Yahoo fall in this category). Each search engine has its own automated program called a “web spider” or “web crawler” that crawls the web. The main purpose of the spider is to crawl web pages, read and collect the content, and follow the links (both internal and external). The spider then deposits the information collected into the search engine’s database called the index.

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Why Should we Learn About SEO ?

SEO is not only for online marketers. As a web designer or frontend developer, most on-site SEO is your responsibility. If your site is not search engine friendly, you might be losing a lot of traffic that you’re not even aware of. Remember, besides visitors typing in “www.theluckystudio.com” and backlink referrals; search engines are the only way people can find your site. There are many benefits of getting a high ranking site. Let’s see for example. I have, on average, about 14,000 visitors a day. About 40 – 45% of that traffic comes from search engines (about 6000+ referrals a day). Imagine, without search engine referrals, I would be losing thousands of visitors everyday. That means, I’m risking losing potential clients too.

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SEO Guide for Designers

According to a poll I conducted, just over 1 out of 10 people don’t think SEO (Search Engine Optimization) is mandatory as a designer; and what really surprised me is about 24% don’t even know what SEO is! If you’re among the quarter of people who don’t know what SEO is or understand how it can help you, you should really read this article. This is an SEO guide for designers who want to learn about making it easier for websites or blogs to be found by search engines. I’ll explain the common mistakes made by designers and developers. Then I’ll provide some basic tips that you should be practicing to optimize your site for search engines.

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How Search Engines Work ?

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

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